5.1x
Blended ROAS
▲ up from 3.2x
Performance marketer with ~3 years scaling D2C, SaaS & B2B brands through data-driven paid acquisition, CRO, lifecycle marketing, and AI-assisted systems that make testing and reporting move faster.
A snapshot of outcomes across 20+ D2C, SaaS & B2B accounts — built on profitability, not vanity metrics.
I help founder-led brands grow through the whole funnel — paid acquisition on Meta, Google & Snapchat, conversion-rate optimization, and lifecycle marketing over email and WhatsApp — measured end-to-end with GA4, GTM, and Looker Studio.
What sets my work apart is AI leverage: I use ChatGPT, Claude & Gemini to accelerate campaign planning, copywriting, and creative testing, and I automate reporting so decisions happen on data, faster.
Four connected systems that take a brand from click to repeat customer.
Plan, launch and scale profitable campaigns across Meta, Google & Snapchat — audience segmentation, creative testing, and budget optimization tuned to blended ROAS and CAC.
AI-assisted campaign planning, copywriting and creative ideation, plus automated reporting workflows — so testing velocity goes up and manual busywork goes down.
Clean measurement and attribution with GA4, Google Tag Manager, Meta Pixel and Looker Studio dashboards — plus landing-page and funnel A/B testing to improve efficiency.
Email & WhatsApp automation flows built on customer behavior, with segmentation and retention that grow revenue from owned channels — not just new-customer spend.
Representative outcomes from paid, lifecycle and full-funnel work.
Lifted blended ROAS across accounts through audience segmentation, disciplined creative testing, and budget optimization.
Built the paid acquisition engine for a new ecommerce brand from zero to $300K/month in revenue.
Data-driven scaling strategy grew a growth-stage ecommerce business by 180% in half a year.
Google Ads restructuring and keyword optimization cut acquisition cost while holding volume.
Email & WhatsApp lifecycle flows and segmentation drove more repeat revenue from existing customers.
Shifted reliance off paid alone by growing owned-channel contribution through lifecycle marketing.
Beyond client work, I build the systems and products behind the growth.
My performance-marketing & AI-growth studio for founder-led D2C, SaaS and B2B brands — full-funnel paid media, CRO, lifecycle and analytics, run with an AI-first operating model.
"Your AI Workforce." A platform where businesses hire, manage and grow AI employees — named, role-holding workers with memory, tools and KPIs — starting with the D2C growth loop.
Available for freelance projects and full-time performance-marketing roles. Tell me about the brand — I'll show you where the growth is.